A new craze has taken over the internet and it even involves filming your toilet.
Cleaning has become one of the biggest social media trends of 2018, where platforms such as Instagram are now awash with hashtags like #cleaningobsessed.
If you are looking for cleaning services then look no further than CrawfordsPRC. Looking for an outstanding carpet cleaning service? Call / Text now Mobile: 07815 814128 / local number 01934 513862 or send a message via our Contact Form. We also offer a sensitive and dignified hoarder house cleaning service for landlords and domestic.
Influencers like Mrs Hinch, who to date has 1.4 million Instagram followers, have somehow managed to glamorise typically mundane tasks.
And as they continue to post cleaning demonstrations using their favourite cleaning products and tools, retailers have noticed a dramatic increase in cleaning product sales across the UK.
Lorna McDonald, store manager of B&M on Bangor’s Main Street, told BBC News NI: “We’ve noticed there are a lot of younger people coming in and buying cleaning products, but there has been a rise in general in recent months.
“If you’ve got a following like Mrs Hinch on Instagram, we have to be prepared and have the products that are recommended if we want to increase our sales, especially as the high street is a bit dead at the moment.”
Minky, an online company that produces cleaning equipment noticed a sharp rise in sales after Mrs Hinch endorsed one of their products in unpaid Instagram posts.
They told BBC News NI: “We’ve seen a 10,000% increase in demand from consumers since the end of June this year and an exponential increase in demand from retailers, with no signs of slowing.
“In fact, demand has been so high that stock is selling out as quickly as it goes on sale.”
Easho, a wholesale website for household products who are in paid partnership with Mrs Hinch, says that the cleaning craze has helped their sales.
“We are now seeing the equivalent of ‘The Delia Effect’ on cleaning products, with growth of up to 200% on some of the most recommended items,” said a spokesperson.
As well as internet retailers, high street shops have also noticed a higher footfall of customers with cleaning products in their baskets.
‘Tidy home, tidy mind’
Katie Colwell, from Donaghadee in County Down, says cleaning has become “one of my friend group’s most common topics of conversation”.
And it’s all because of social media.
The 27-year-old nurse told BBC News NI: “Embarrassingly, I spend hours watching social media influencers cleaning.
“Among my friends, we talk about which products we have all tried and whether we rate them or not and what tips we have picked up from different social media influencers.
“I am guilty of running to the nearest pound shop to grab the products which I have seen on Instagram to try myself, which has meant I now have enough disinfectant to mop eight football pitches and have them smelling of fresh linen or cranberry and orange.”
But Miss Colwell says her fiancée isn’t convinced by the new hobby.
“He thinks I’m bonkers when I come home, excited to try out my newest cloth or cleaning product, and spend hours cleaning on my days off, but I find it therapeutic and a good way to de-stress,” she said.
“A tidy home is a tidy mind.”
Richard Hopping, an analyst for market research agency Mintel, told BBC News NI: “Our data shows that 39% of cleaners feel stressed when their homes aren’t clean, so promoting the benefits to mental wellbeing through cleaning could be a real factor in why influencers and cleaning are proving so popular.”
@thesecretcleaner is an anonymous Instagram account who posts regular cleaning tips and has nearly 10,000 followers.
They believe that for many people the online cleaning world provides a “virtual community” for people who may feel isolated.
“When I started the account, I wasn’t working and I found that cleaning kept me sane, kept me going.
“For me, cleaning is a type of mindfulness. You’re focussing on one thing, you’re in the moment and you feel like you have achieved something.
“You have people who support you and don’t think you’re weird for posting videos of you cleaning! It’s a hobby!”
But like many things on social media, trends tend to come and go, and some predict the cleaning phenomenon may not stand the test of time.
Niamh Taylor, director of Northern Ireland digital marketing agency Digital 24, said: “Some people have a problem with the amount of chemicals and plastic used to keep people’s home squeaky clean.
“Others just do not get why you’d want to watch someone polishing their sink and putting clothes away every night.”
She added: “I don’t think this phenomenon will be as popular throughout 2019 as realistically, Insta-trends are short lived and cleaning is just not ‘Instagrammable’.”
Here at Crawfords we are continuing to help people in their homes to start afresh or reduce the impact of waste and collected items cluttering the rooms due to ill health or a mind set that stops the owner or tenant from being able to clean these areas for them selves.
Cleaning Help with Dignity
We sympathise with clients that have fallen at home through bad hips, knees, backs etc and are unable to pick up items that fall to the floor and are not retrievable at that time. We are not judgemental and are here to help.
Most of our clients wish to have a fresh start and just need a clean sweep of rooms to bring them back to some sort of manageable state, others decide enough is enough and reduce room clutter by throwing out the unwanted items for more freedom in the home, whichever and for whatever reason we are here to help.
Any waste we remove is disposed of through a local recycling centre and as we have a waste carriers licence we ensure all is disposed of legally, respectfully and responsibly.
Contact Crawfords Today
Should you need our help or a friend/neighbour or if you a property owning landlord then please call us for a free no obligation quotation on 01934 513862 or email using the Contact Form.
We were asked to quote to clean the childrens play centre at Kidsville in Weston-super-Mare in March 2018.
The area comprises of a large food and seating area along with the entrance and play areas.
Fresh and Sanitary Suitable For Children At Play
Over a number of months all of the children’s play areas food and drink had been spilt. To ensure a fresh and bug-free zone was achieved, the owners contacted Crawfords to have the areas cleaned, sanitised and deodorised using the truck mount system we operate.
This was cleaned during the recent snow storm weather so as to reduce down time of the facility and took two visits to complete.
We also cleaned the football pitch area and the results are amazing.
Flexible Working Hours including Evenings and Nights
We are always happy to discuss with you on site to determine what tasks should be completed with a ‘plan of attck’ for keeping your business working wherever possible.
We even offer to work nights to ensure your workplace isn’t interrupted. To avoid disturbance to the smooth running of your company, we provide a swift and effective service to complete the job as soon as possible. Call us on 07815 814128 or email using the Contact Form. We respond as quick as we can (when we are not working on site).
Landlord Rented Property Carpet Cleaning in Bristol
The cleaning was short notice for a tenanted property in Southmead that the landlord recommended us to clean properly for them.
He passes us other properties in Weston-super-Mare and Bristol as he is very pleased with our results and honesty. Originally we were recommended by a fellow landlord to help him on a property so checked our web site for reassurance and now has peace of mind that we can deliver on our results every time.
Book your FREE trial patch on 07815 814128
Every house and room sizes are different so the prices are approximate. We will need accurate dimensions to provide an accurate cost. Please contact us for a free consultation and a free patch trial.
We extract the dirt from the carpet pile out of the house, leaving a clean and pleasant smelling carpet fit for any child to play on.
We were called to this property which, over many years, had the by effects of smoking cigarettes without adequate ventilation, opening windows, etc. This also means it’s very hard for visitors due to the fumes or even little things like handling food or wiping down surfaces.
We washed the walls in placed, for example in the stairway.
Everything is by hand, from degreasing the windows to wiping the doors and door frames. This has to be completed in advance of steam cleaning the carpets to ensure all dirt falls onto the carpet ready for us to clean.
Two full days of work for this single bedroom flat
Three people to tackle the project
All waste safely removed from site
Some before and after photos below, the video shows many more photos.
Who can you call for confidential treatment in a manner with good advice and your privacy in mind? Andy on 07815 814128 or send a message via the Contact Form.
There’s not a lot to say about this project as it’s obvious what work we had to carry out from years of hoarding. This was at a local property in Weston-super-Mare and we were called in by the Landlord to clean from top to bottom.
Carpet Cleaning Services to Business and Residential
We don’t care how dirty the carpets are, we care that they are clean – send an enquiry via our Contact Form.
Crawfords staff are fully trained and insured. We have been cleaning Carpets & Upholstery for almost 10 years in Weston Super Mare and the Bristol Areas.
Andy is pictured here in August 2014 with his equipment and van at a local residential project which was a 3 storey Victorian town house in Weston-super-Mare.
The carpets had never been steam cleaned and with 4 flights of stairs, a main walkway through 2 rooms and 3 landings the industrial equipment made light work, completing the whole project in 90 minutes.
Karon and Andy work as a team, with the pipes pumping out clean water steam, with particularly bad areas hand sprayed with a cleaning solution that’s safe for pets and people.
It’s this kind of dedication to every spot and corner of a room that provides CrawfordsPRC with their reputation.
Somerset Areas: Avon and Somerset – Bristol Taunton, Bath, Weston-super-Mare, Yeovil, Bridgwater and throughout the South West UK.