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Cleaning product sales set to continue to rise in 2019

Instagram Promotes Home Cleaning

A new craze has taken over the internet and it even involves filming your toilet.

Cleaning has become one of the biggest social media trends of 2018, where platforms such as Instagram are now awash with hashtags like #cleaningobsessed.

If you are looking for cleaning services then look no further than CrawfordsPRC. Looking for an outstanding carpet cleaning serviceCall / Text now Mobile: 07815 814128 / local number 01934 513862 or send a message via our Contact Form. We also offer a sensitive and dignified hoarder house cleaning service for landlords and domestic.

Influencers like Mrs Hinch, who to date has 1.4 million Instagram followers, have somehow managed to glamorise typically mundane tasks.

And as they continue to post cleaning demonstrations using their favourite cleaning products and tools, retailers have noticed a dramatic increase in cleaning product sales across the UK.

Image copyright Sophie Hinchliffe Sophie Hinchliffe
Image caption Mrs Hinchliffe names her favourite products and calls her cleaning cupboard “Narnia” 

A woman whose Instagram cleaning videos attracted more than 300,000 followers says she wants to make chores fun. Source: BBC

Sophie Hinchliffe – known as “Mrs Hinch” – has been “overwhelmed” by the success of her quirky “stories”.

Since she joined the site in March, thousands of people have become members of the “Hinch Army”, even helping get the account back online after it was hacked.

The 28-year-old, from Maldon, Essex, has now upped her online security.

Mrs Hinchliffe said her “stomach was in a knot” when she couldn’t get in to her @MrsHinchHome_X_ Instagram profile on Wednesday, but her fans pulled together to sort it out “within hours”.

Image copyright Sophie Hinchliffe
Image caption Some of Mrs Hinchliffe’s favoured cleaning products, all stored neatly in baskets for ease of access
Image copyright Sophie Hinchliffe
Image caption Mrs Hinchliffe posts pictures of her stylish home and cleaning tips

She added: “I had so many shares and tweets about it – the Army just pulled together.

“I had messages saying that if I had to close my account, they would follow me wherever I went. It made my heart melt.”

Mrs Hinchliffe, who cleans for at least 30 minutes a day, has dubbed her cleaning cupboard “Narnia” and names her favourite cleaning products.

ned a new term for cleaning – “Hinching”.

The hairdresser said: “This all came out of me having fun with cleaning.

“It sounds cheesy but it’s something everyone has to do so you might as well enjoy it.

Image copyright Sophie Hinchliffe
Image caption Pictures of Mrs Hinchliffe’s stylish home also have proved to be an Instagram hit – mainly, she believes, because everything in it can be bought from high street stores.

“Cleaning helps me relax and I’ve had so many amazing messages from people saying I’ve changed their life or helped them with their mental health.

“It’s physically impossible for me to reply to everyone but the messages means so much.

“Without the Hinch Army, I wouldn’t be where I am. They’re part of my journey.”


 

Lorna McDonald, store manager of B&M on Bangor’s Main Street, told BBC News NI: “We’ve noticed there are a lot of younger people coming in and buying cleaning products, but there has been a rise in general in recent months.

“If you’ve got a following like Mrs Hinch on Instagram, we have to be prepared and have the products that are recommended if we want to increase our sales, especially as the high street is a bit dead at the moment.”

Minky, an online company that produces cleaning equipment noticed a sharp rise in sales after Mrs Hinch endorsed one of their products in unpaid Instagram posts.

They told BBC News NI: “We’ve seen a 10,000% increase in demand from consumers since the end of June this year and an exponential increase in demand from retailers, with no signs of slowing.

“In fact, demand has been so high that stock is selling out as quickly as it goes on sale.”

Image copyright Getty Images Cleaning products on a shelf

Easho, a wholesale website for household products who are in paid partnership with Mrs Hinch, says that the cleaning craze has helped their sales.

“We are now seeing the equivalent of ‘The Delia Effect’ on cleaning products, with growth of up to 200% on some of the most recommended items,” said a spokesperson.

As well as internet retailers, high street shops have also noticed a higher footfall of customers with cleaning products in their baskets.

‘Tidy home, tidy mind’

Katie Colwell, from Donaghadee in County Down, says cleaning has become “one of my friend group’s most common topics of conversation”.

And it’s all because of social media.

Katie Colwell
Image caption Katie Colwell says social media has influenced her cleaning habit. Images and content courtesy of BBC

The 27-year-old nurse told BBC News NI: “Embarrassingly, I spend hours watching social media influencers cleaning.

“Among my friends, we talk about which products we have all tried and whether we rate them or not and what tips we have picked up from different social media influencers.

“I am guilty of running to the nearest pound shop to grab the products which I have seen on Instagram to try myself, which has meant I now have enough disinfectant to mop eight football pitches and have them smelling of fresh linen or cranberry and orange.”

But Miss Colwell says her fiancée isn’t convinced by the new hobby.

“He thinks I’m bonkers when I come home, excited to try out my newest cloth or cleaning product, and spend hours cleaning on my days off, but I find it therapeutic and a good way to de-stress,” she said.

“A tidy home is a tidy mind.”

Richard Hopping, an analyst for market research agency Mintel, told BBC News NI: “Our data shows that 39% of cleaners feel stressed when their homes aren’t clean, so promoting the benefits to mental wellbeing through cleaning could be a real factor in why influencers and cleaning are proving so popular.”

Detergent spraying on window

@thesecretcleaner is an anonymous Instagram account who posts regular cleaning tips and has nearly 10,000 followers.

They believe that for many people the online cleaning world provides a “virtual community” for people who may feel isolated.

“When I started the account, I wasn’t working and I found that cleaning kept me sane, kept me going.

“For me, cleaning is a type of mindfulness. You’re focussing on one thing, you’re in the moment and you feel like you have achieved something.

“You have people who support you and don’t think you’re weird for posting videos of you cleaning! It’s a hobby!”

‘Instagrammable’

But like many things on social media, trends tend to come and go, and some predict the cleaning phenomenon may not stand the test of time.

Niamh Taylor, director of Northern Ireland digital marketing agency Digital 24, said: “Some people have a problem with the amount of chemicals and plastic used to keep people’s home squeaky clean.

“Others just do not get why you’d want to watch someone polishing their sink and putting clothes away every night.”

She added: “I don’t think this phenomenon will be as popular throughout 2019 as realistically, Insta-trends are short lived and cleaning is just not ‘Instagrammable’.”

Deep Clean Rented Property Landlord Cleaning Services

Mobile Deep Clean Services Bristol and Somerset

Here at Crawfords we are continuing to help people in their homes to start afresh or reduce the impact of waste and collected items cluttering the rooms due to ill health or a mind set that stops the owner or tenant from being able to clean these areas for them selves.

Cleaning Help with Dignity

We sympathise with clients that have fallen at home through bad hips, knees, backs etc and are unable to pick up items that fall to the floor and are not retrievable at that time. We are not judgemental and are here to help.

Most of our clients wish to have a fresh start and just need a clean sweep of rooms to bring them back to some sort of manageable state, others decide enough is enough and reduce room clutter by throwing out the unwanted items for more freedom in the home, whichever and for whatever reason we are here to help.

Landlord Property Cleaning Hoarder House Clean Somerset Bristol Carpet Upholstery Weston super Mare Taunton-6 Landlord Property Cleaning Hoarder House Clean Somerset Bristol Carpet Upholstery Weston super Mare Taunton-6

Any waste we remove is disposed of through a local recycling centre and as we have a waste carriers licence we ensure all is disposed of legally, respectfully and responsibly.

Contact Crawfords Today

Should you need our help or a friend/neighbour or if you a property owning landlord then please call us for a free no obligation quotation on 01934 513862 or email using the Contact Form.

 

 

Here’s the After photos

 

Carpets Rugs Cleaning company weston super mare somerset Bristol

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Another Hoarder Clean Up 2017

Hoarder Cleaning Services Somerset

We have had over 7 years experience with handling the sensitive nature of hoarder property cleanups and restoration. Some mental issues include the feeling of not being able to release, and don’t like to throw things away. Often this is coupled with a restricted access in their garden to the bins or to hire a skip. Crawfordsprc respect each and every job requirement and provide high levels of dignity whilst cleaning a property.

Other reasons include situations whereby a lady was no longer mobile and was unable to pick up dropped items onto the floor around her property. Whilst it could be considered awful, working with less able people who drop coffee, soup or other food items it’s impossible to clean without help.

Steps to cleaning this project and recycling of waste

  • Somerset based rented property
  • This took 5 people 2 working days
  • Two van loads of waste materials to be recycled with the local waste company Towens

We are called in by different agencies which could include the reasons because a client has had a fall and the Emergency Services have highlighted the situation. Also it could be because a person is in hospital and it’s not safe to release and return home without a clean toi ensure safety and optimum healthy limits.

Who can you call for confidential treatment in a manner with good advice and your privacy in mind?

Call Andy on 07815 814128 or send a message via the Contact Form.

 

 

 

Bristol Chain Smoker Happy With Cleaning

Smoke and Tar Ladened Property Gets Facelift

We were called to this property which, over many years, had the by effects of smoking cigarettes without adequate ventilation, opening windows, etc. This also means it’s very hard for visitors due to the fumes or even little things like handling food or wiping down surfaces.

We washed the walls in placed, for example in the stairway.

Everything is by hand, from degreasing the windows to wiping the doors and door frames. This has to be completed in advance of steam cleaning the carpets to ensure all dirt falls onto the carpet ready for us to clean.

  • Two full days of work for this single bedroom flat
  • Three people to tackle the project
  • All waste safely removed from site
  • Some before and after photos below, the video shows many more photos.

Who can you call for confidential treatment in a manner with good advice and your privacy in mind? Andy on 07815 814128 or send a message via the Contact Form.